Obviously the biggest social news this week was the release of Google Wave through 100,000 invites. Google also announced that some of those 100,000 invited users would receive Wave invites that they could pass along to their friends, much like how Gmail was first released. This started an invite frenzy, with websites going live that connect invite haves and have-nots (i.e. googlewaveinvites.com), users on twitter promising invites to other users if they follow and RT, as well as actual Ebay listings of invites for sell. And no, I didn’t receive my invite in the first round, I’m trying to source my contacts to get one.
Social network advertising continues to demonstrate better engagement, while the industry news sources continue to report the ineffectiveness of CTR. A new study shows that 85% of the clicks on banner ads are generated by just 8% of the total internet population. Only 16% of internet users click on banner ads at all. For the first time ever in a major market, online advertising has outpaced TV ad spend in the UK. And studies show that more users are connecting to social networking sites via mobile web.
Last but not least, Twitter began to release it’s geolocation API feature this week. This new feature allows third party apps to display tweets and the exact location of the user when the tweet was sent. It doesn’t seem to be available to the larger public just yet, as some bugs need to be worked out among the third party developers.
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