Social Media News « Five Feet of Dynamite

Social Media News 8/12/10

Thursday, August 12, 2010

Here’s your weekly recap of recent Social Media News.

Google Wave waves goodbye. In a blog post last week, Google announced that it will no longer continue to develop Google Wave as a stand alone product, citing low user adoption. Instead, Google will utilize some of Wave’s functionality in other projects and maintain some features as open-source code. The ill-fated online collaboration tool was extraordinarily innovative, however many users were at a loss for trying to find practical uses for the technology and how to integrate it into everyday life. This blogger was an early adopter of Wave and an outspoken supporter, however even I found the tool to be worthless when majority of my social contacts were not Wavers themselves. Google Wave had a lot of potential, but with so many existing technologies that allow users to share and collaborate already ingrained into our normal web habits (like email and social networks), there was never a strong enough need for Wave. Further, Wave was not an easy tool to adopt quickly: many users faced a large learning curve in understanding Wave’s functionality, and limited Wave invites at its launch presented a barrier to entry that may have stunted adoption from the onset.

Warm and friendly wins in social. Researchers from Relational Capital Group have studied the science behind making brands more people-friendly that offers strategic insight for social media. Chris Malone writes in a recent Ad Age article about his team’s psychological study in perception and brand loyalty, and offers three actionable customer service strategies for social media. For more tips on how to connect with your audience in a warm and friendly manner, also check out 5 Ways to Build Your Blog’s Voice from ProBlogger.

MySpace just won’t die. One month after its profile redesign, Myspace is rolling out a new homepage to provide users with more utility and better access to MySpace’s best features. The former social media giant is focused on growing its user network, which includes luring back users that haven’t signed in for years, and specifically targeting 13-34 year olds. The homepage redesign is available to some users in beta, and will be rolling out across all users by August 16. The most important addition to the homepage is the new MySpace Stream, which functions much like the Facebook News Feed providing a feed of friends’ activities, media content, and events. Screenshots are available from Mashable.

Social Media News 7/27/10

Tuesday, July 27, 2010

It’s baaaaaack! After a three month hiatus, I’m so very glad to be blogging again and bringing you my weekly Social Media News.

Facebook has announced that it has officially reached 500 million active, registered users. That’s roughly the total population of the European Union. To celebrate, Facebook has launched its own app called Facebook Stories. Facebook is inviting everyone to share their own personal Facebook story with the world, aiming to capture hundreds of thousands of personal experiences, lessons learned, reunions and revelations. Read more about it here on The Facebook Blog.

Filmmakers are working on a Facebook story of a different kind: a full-length feature film called The Social Network. Mashable rounded up what the founders think of the flick, reporting that Mark Zuckerberg had shared some negative comments about the movie at the recent D8 Conference.

The big news on the Twitter front is a possible new feature called Tweet Media. Twitter hasn’t released any notices about the feature, but a mysterious new privacy setting found by some users has caused speculation. It is suspected that by opting in to Tweet Media, users will be able to post and view photos and videos within the Twitter stream. The addition of multimedia within Twitter will force advertisers to change their Twitter content strategies in a big way.

Ford made news this week by revealing the new 2011 Ford Explorer on Facebook, before revealing it anywhere else. The Ford Explorer Facebook page, sporting over 50,000 fans, includes tons of multimedia content surrounding the Explorer, including a sweepstakes. Check it out at www.facebook.com/FordExplorer.

iPhone users rejoiced with news this week that the U.S. Copyright Office has made iPhone jailbreaking legal. What this means is that tech-savvy iPhone users can legally hack their phones to buy and use apps that are not sold within Apple’s iTunes App Store. Users should note that though jailbreaking is now legal, performing such a hack will void your Apple warranty. Also, jailbreaking is not the same as unlocking the iPhone, which is a hack to allow the iPhone to work with other carriers outside of AT&T.

Tweet Media

Twitter Begins Testing Inline Photos And Videos On Its Website – TechCrunch

5 Big Questions About Twitter’s Move to Multimedia – RWW

Twitter to Show Photos and Videos in the Stream [UPDATED] – Mashable

Social Media: Strategy

Bearhug Brings a Social Approach to Customer Service Management - Mashable

How to be the Life of the Social Media Party – ProBlogger

Old Spice Campaign Smells Like a Sales Success, Too – BrandWeek

5 Reasons Why Ford Continues to Kick Butt – ClickZ

Social Media: Consumer Electronics

Flipboard Launches as the iPad’s Social Media Magazine – Mashable

Amazon Customers Now Order $1 Billion of Products Per Year via Mobile – Mashable

Federal Government Rules in Favor of iPhone “Jailbreaking” – DMW

Jailbreaking iPhone apps is now legal – CNNMoney

Social Media: Location-Based

Inside Street Food’s Social Media Revolution [VIDEO] – Mashable

Brightkite Takes Branded Badges to the Next Level – Mashable

Go On Your Own “Eat Pray Love” Journey With SCVNGR – Mashable

Foursquare Reaches 100 Million Checkins – Mashable

Digital Advertising

Majority of Consumers Use Social Networks to Inform Buying Decisions, Says Study – RWW

Ford Makes New Friends The Right Way, Revealing Explorer On Facebook – MediaPost

Kelley Blue Book Goes Social For Stickers – MediaPost

Twitter Sees Sizable Ad Business – MediaPost

Internet Trends

Why QR Codes Are Poised to Hit the Mainstream – Mashable

YouTube Looks to Compete in Music Discovery – Mashable

StumbleUpon: The Silent Social Media Success Story – RWW

Ask Launches Social Network To Link Search With Answers – MediaPost

Leave a Comment » | Social Media News | Tagged: 2011 ford explorer, 500 million users, facebook, iphone jailbreak, marketing, social media, strategy, The Social Network movie, Tweet Media, twitter | Permalink
Posted by Rachelle Maisner

Social Media News 3/22/10

Monday, March 22, 2010

I read about a really interesting study reported by ReadWriteWeb about influence and the number of followers you have on Twitter. Per the research findings, the number of followers you have on Twitter is an almost completely irrelevant metric for measuring influence. Read the RWW recap here, and see the actual report here.

Facebook hasn’t formally announce this yet, but the company has began to send weekly emailed reports on Facebook page metrics to their respective page admins. These reports include only metrics that are currently available to admins, so the weekly reports serve more as reporting summaries than anything else. Read more about this story at MediaPost.

Apple began to accept pre-orders for the iPad last Friday, with the promise that the first iPads will be arriving in the first week of April. Rumor has it that over a hundred thousand iPads have been pre-ordered, and some are speculating that more iPads will be sold in the first three months than iPhones sold in its debut. With all the attention the iPad is drawing, some are wondering if an iPad Killer is emerging… could it come from Palm? Or from HP?

YouTube and Viacom are in the mists of a copyright lawsuit, which has revealed a few embarrassing details about both companies in recently unsealed court filings. Among other interesting tid bits, Viacom had tried to buy YouTube just before Google’s acquisition was finalized. Read more of the story here.

Social Media: Strategy

Will B2B Companies Embrace Social Media in 2010? – MediaPost

10 Essential Social Media Tips for B2B Marketers – Mashable

Making Social Media Connections, Budgets and ROI – MediaPost

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter – RWW

PCH Unveils Sweepstakes Social Media Service For All – MediaPost

Facebook Starts Weekly Email Reports For Page Administrators – MediaPost

5 Things You Need to Know About Location-Based Social Media - Mashable

Social Media: Consumer Electronics

Palm’s phone sales slump and its stock dives - Associated Press

Smartphones not enough for carriers at CTIA – Reuters

‘iPad Killer’ May be Palm’s Last Hope – PC World

Digital Advertising

iPad subscriptions could boost mag circulation – Associated Press

Google: Dynamic Data And Social Features Can Save Display Ads – MediaPost

Google Maps Test Ads in Australia – Mashable

Internet Trends

WordPress Guns for Web Content Management Duties – PC World

Facebook News Readers More Loyal Than Googlers – News Factor

Nintendo’s Miyamoto wants Wii in schools – TG Daily

Google Bringing The Web To TV? – MediaPost

Foursquare Adds Almost 100,000 Users in 10 Days – Mashable

Internet Law

Viacom, YouTube air dirty laundry in legal battle - Associated Press

The juicy details behind the Viacom-YouTube lawsuit – USA Today

When Your Trademark Becomes the Key to Your Competitor’s Internet Ad – MediaPost

Google May Leave China on April 10 – Mashable

Leave a Comment » | Social Media News | Tagged: geo location, geolocation, influence, ipad, location-based social media, social media, social media B2B, social media marketing, social media strategy, twitter, viacom, youtube | Permalink
Posted by Rachelle Maisner

Social Media News 3/15/10

Tuesday, March 16, 2010

Sigh. Guess what mega-huge interactive conference is happening right now in Austin? SXSW. Guess who didn’t get to go? Me… a social media blogger that blogs weekly on social media news, and I couldn’t be at the single most important interactive conference of the year. Yeah… It’s ok. At least I can pretend #fakesxsw.

(That’s “South By Southwest” for those of you who do not speak geek.)

Big News from SXSW

Universal Check-in App Confirmed: Brightkite’s Stealth Service - RWW

Big Changes Are Coming to Digg: More Power to Publishers, Less Power to Top Diggers – RWW

Twitter’s New “At Anywhere” Platform Allows For Deeper Integration Into Third Party Sites – TechCrunch

Sneak Peek: Rhapsody’s Upcoming iPhone App – Wired

SXSW: Pandora in the Car Could Kill Sirius – PC World

Foursquare and Rival Geo-Location Games Find Lots of Love at SXSW – DailyFinance

SXSW Feeds

CMS Wire SXSW News and Articles

Wired SXSW News

Mashable SXSWi

Social Media: Strategy

9 Killer Tips for Location-Based Marketing – Mashable

Exploring Why Social Business Will Drive 21st Century Enterprises – Social Computing Journal

4 Ways to Effectively Use Social Media as a Catalyst – Mashable

Why User Competency Matters in Social Design – Mashable

Social Media: Consumer Electronics

More Droids Sold In First 74 Days Than iPhones – Nexus One Sales Very Slow – TechCrunch

PayPal Launches Revamped iPhone App, Teams With Bump For Phone-Tapping Money Transfers - TechCrunch

Digital Advertising

LivingSocial Raises $25 Million to Take On Groupon – Mashable

Hitwise: Facebook Hits No. 1 In U.S. – MediaPost

What Kind of Brand Associates With Chatroulette?: French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room – AdAge

Twitter Expected To Take The Wraps Off Its Advertising Platform Today – TechCrunch

Internet Trends

How Twitter and Facebook Make Us More Productive – Wired

A Short (and Personal) History of Social Media: Why It’s Important to Consider the Boring Basics That Keep Things Sustainable – AdAge

Why Wikipedia Should Be Trusted As A Breaking News Source - RWW

5 Ways to Use Google Wave for Business – Mashable

Foursquare Hits 347,000 Checkins in a Day – Mashable

Reuters to Journalists: Don’t Break News on Twitter – Mashable

Leave a Comment » | Social Media News | Tagged: facebook, foursquare, iphone, social media, social media marketing, Social Media News, sxsw, sxsw 2010, sxsw interactive, twitter | Permalink
Posted by Rachelle Maisner

Social Media News 3/1/10

Tuesday, March 2, 2010

March 1st brought joy to many Facebook users, a date which marks the end of Facebook app Notifications. Apps on Facebook are no longer able to send updates via Notifications, which are now reserved mainly for friend activity. Find out what alternatives app developers now have at this Mashable article.

Twitter and YouTube are also rolling out new features. On Twitter, the new “Be Found On Twitter” feature allows users to opt-in to share their email address and/or phone number, making it easier for contacts to find them. For YouTube, it’s a massive redesign that will improve the user experience by adding a video queue feature and improved playlist design. The redesign also includes the release of an AutoPlay feature, which will allow YouTube to be consumed more like TV, allowing the user to sit back and just watch one video after another in a push model rather than the current pull model. Find out more about these releases under the New Features heading below.

“Have you heard of Chatroulette?” The latest fad of social media, Chatroulette is a video chat service which will randomly pair you to another video conferencing user. It’s a bare bones interface with minimalistic functionality- basically just two web cam windows and a chat room. The site connects users to complete strangers, there is no way to control who will pop up on the other side. Some believe that Chatroulette will become as popular as Twitter, though it’s not the first interactive video conferencing site, and probably won’t be the last. I don’t think Chatroulette will be able to go mainstream without significant investment and added functionality. If the interest continues to increase, there’s a good chance that established social networking platforms like Facebook will adopt video conferencing as a new feature, which may kill Chatroulette before it has a chance to get out of the gate.

Want to know how your brand compares to your competitor in social media? Try uberVu Compare. A freemium social media comparison tool, Compare is a new product from uberVu that performs a side-by-side comparison of two brands based on their social media performance. It could be considered overly simplistic for veteran social media analysts, but this a great tool for a quick snapshot of social media presence.

“Crowdsourcing” is a still a hip buzzword. Grogger is a new platform that allows you to crowdsource your blog content. Mash together the words “group” and “blog”, what do you get? A “Grog”! For people that believe two heads are better than one, Grogger is an appealing tool that allows a community of users to write, edit, and vote on blog content. For more details, read the TechCrunch review.

New Features

Be Found on Twitter: Connecting Our Dots in the Social Graph – RWW

Twitter Comes To Yahoo - PC World

YouTube Redesign Keeps You Watching – RWW

Facebook to Say Goodbye to App Notifications on March 1st – Mashable

Chatroulette

Did Chatroulette Just Launch the Interactive Video Conferencing Boom? - AdAge

Chatroulette, by the Numbers – WSJ Digits

Social Media: Strategy

Most Super Bowl Ads Don’t Go Viral – AdAge

Vitrue Adds Facebook ‘Wall Apps’ To Social Platform – MediaPost

Compare Social Media Performance Head-to-Head with uberVu – Mashable

Oh Yeah, Well I’m Going To Twitter You! – MediaPost

Social Media: Consumer Electronics

Scribd Makes Push Into Mobile – MediaPost

Consumers Are Pushing Up Sales of Smartphones – Yahoo! News

Digital Advertising

Measure the Web Like TV and Brand Advertising Will Follow - AdAge

Sources: Twitter Ad Platform Quite Google-Like – MediaPost

Display Ads Stimulate Search, Confirms Eyeblaster Study – MediaPost

Internet Trends

Social Networking In Matters Of Life And Death – MediaPost

Grogger: A New Platform That Lets You Crowdsource Your Blog’s Content – TechCrunch

E-Cards Are Dead… Except on Mother’s Day – RWW

Time Spent on Social Networks up 82% Around the World – BrianSolis

How Twitter in the Classroom is Boosting Student Engagement – Mashable

Facebook to Take 30% Cut of Developers’ Facebook Credits Revenues – Mashable

2 Comments | Social Media News | Tagged: app notifications, be found on twitter, chatroulette, crowdsource, facebook, grogger, interactive video conferencing, social media measurement, Social Media News, social media ROI, social media strategy, twitter, ubervu, youtube, youtube autoplay, youtube redesign | Permalink
Posted by Rachelle Maisner

Social Media News 2/22/10

Monday, February 22, 2010

It’s back! Social Media News has been on hiatus for a couple weeks, as my client work (and spending time with my Valentine) always comes first- but I am getting back on track with this week’s update.

In the social media sphere, change happens in a blink of an eye. While I was on break from blogging a lot of big things happened in this space, most notably the release of Google Buzz. The buzz about Buzz is that it’s Google’s latest life-streaming social media portal. Like Twitter and Facebook, Buzz allows users to keep in touch with friends and by sharing status updates, links, photos, and more.

Is Buzz a formidable threat to Twitter and Facebook? Maybe, but probably not. Buzz is integrated with Google’s email platform Gmail, and I’m guessing Google thought that would be a good way to gain immediate adoption en masse. But for many internet users, email use is in decline as social media use continues to rise. If Google had released Buzz two or three years ago it could have gained real traction, but unfortunately many would-be early adopters have already abandoned their Gmail accounts in favor of Facebook messaging (which is moving towards a full webmail service, code named Project Titan).

Also while I was off the grid, I missed a couple of birthdays. Flickr and Facebook both turned six years old this month. That’s a pretty long time in Internet years; do you think they’ll make it another six?

Google Buzz

If Google Wave Is The Future, Google Buzz Is The Present – TechCrunch

Google Buzz: What It Means for Twitter and Facebook – Mashable

Google Will Ask Buzz’s Early Adopters to Confirm Privacy Choices – Wired

Google Buzz May Help Its Rivals More Than Itself – MediaPost

Facebook

PayPal and Facebook Credits Will Play Nice After All – Mashable

The Fun of Facebook Measurement – Gilligan on Data

Facebook Moves Towards World — Not Just Social Networking – Domination -MediaPost

Social Media: Strategy

5 Ways Airlines and Hotels Can Drive Revenue with Social Media – Mashable

HOW TO: Deal With Negative Feedback in Social Media – Mashable

How Much Blog Would a Blogger Blog If a Blog Chucked Its Comments? – MediaPost

Social Media: Consumer Electronics

Official Twitter App for BlackBerry Looks Really Good – Mashable

Fashion Show Goers Purchased Clothes Straight From the Runway Using a BlackBerry App – Gizmodo

Motorola Backflip Will Be the First Android Phone on AT&T – Wired

Digital Advertising

Online Video Gets an Ad Exchange – AdAge

Live TV’s Alive as Ever, Boosted by Social Media – AdAge

Pre-Roll Video Ads Still Hated, Here to Stay – AdAge

Beyond the Badge: Big Media Brands Strike Foursquare Deals – AdAge

Internet Trends

How Social Media Is Changing the Super Bowl – Mashable

Walmart Buys Vudu, Jumping Into Online Movie Rentals – Wired

School District Halts Webcam Surveillance – Wired

It’s Official: Google Can Sell Power Like a Utility – Wired

Checking In, Checking Out [a great article summing up the latest location-based mobile/social apps] – MediaPost

Leave a Comment » | Social Media News | Tagged: apps, facebook, google buzz, google utility, Google Wave, social media, social media marketing, social media measurement, twitter | Permalink
Posted by Rachelle Maisner

Social Media News 2/1/10

Monday, February 1, 2010

Apple’s iPad was the biggest news last week, drawing attention from every corner of the web. Within minutes of the announcement, hype turned into hysterics as the jokes started pouring in. Apparently #iTampon was the third most trending topic that evening. Many see the Maxi- I mean iPad as a huge threat to existing eBooks like the Kindle. I’m not so sure about that. Yes the iPad has a full color LED display, but one very important feature of a true eBook is eInk. This is a low res, black and white display with a low refresh rate that reduces eye strain, making the screen more like reading printed paper. To me the iPad is like a glossy magazine, but the Kindle is like a simple black and white novel. The bookworms that consume the most eBook content are going to stick with Kindle, and the iPad will appeal to people looking for a Netbook first, eBook second.

Interested in measuring ROI from your Facebook efforts? That’s about to become a little easier when Facebook rolls out its new conversion tracking tool. Facebook announced the upcoming feature at last week’s OMMA Social event in San Francisco. MediaPost embedded video from the discussion on this article.

Proctor & Gamble is officially in favor of social media marketing, embracing Facebook in particular and encouraging its brands to do the same. I found it interesting that in the article reporting on this topic, AdAge felt it was necessary to quote Ted McConnell, general manager-interactive marketing and innovation for P&G, with contradictory remarks from 2008. This one caught my eye:

“Who said this is media?” he said. “Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

With this quote AdAge is perhaps trying to demonstrate a riff in P&G’s ranks, though the remarks were said over a year ago and I have the suspicion that it may have been out of context. Whether McConnell supports social media marketing or not, this is a great quote with a lot of truth behind it. We can’t treat social media as advertising, it’s an entirely different kind of game. Ignite’s Jim Tobin was on the same wavelength in a recent Web Trends episode when he said, ”The web is the worst place in the world for interrupting people.” I couldn’t agree more.

Facebook

P&G Embraces Facebook as Big Part of Its Marketing Plan – AdAge

Facebook Now Has Yahoo In Its Sites, Already Bigger In Pageviews (ComScore) – Tech Crunch

Facebook Develops Conversion Tracking Tool: What’s A Fan Worth? – MediaPost

Why Your Boss Hates Facebook – ReadWriteWeb

Baby Boomers and Seniors Are Flocking to Facebook [STATS] – Mashable

Foursquare

Does Foursquare Have A Douchebag Problem? - Tech Crunch

Will Foursquare’s Users Say ‘Bravo’ for Bravo? - ReadWriteWeb

Social Media: Strategy

Web Trends Talks Social Media Marketing with Jim Tobin [VIDEO] - Ignite Social Media

MediaPost’s OMMA Social SF 2010 [VIDEO] - MediaPost

Social Media: Consumer Electronics

Apple IPad Charges at Kindle and Netbooks – AdAge

Apple vs. Amazon: The Great E-book War Has Already Begun – Mashable

Firefox for Mobile Makes Its Debut – Mashable

AT&T Will Spend $2 Billion To Improve Wireless Network – Mashable

Digital Advertising

Study: Consumers Are Not Annoyed by Ads on Facebook – AdAge

Why Most Digital Ads Still Fail to Work – AdAge

Internet Trends

Apple’s Tablet and the New Splintered Web – AdAge

Proof the Splinternet is real – Groundswell

Google Exec: We’re Here to Help Newspapers – AdAge

Yahoo and the AP Reach a New Deal – But What About Google? – ReadWriteWeb

2 Comments | Social Media News | Tagged: facebook, facebook conversion, facebook roi, ipad, p&g, social media, social media marketing, Social Media News, social media strategy | Permalink
Posted by Rachelle Maisner

Social Media News 1/25/10

Monday, January 25, 2010

I’ve made a change to SMN that I hope will be helpful to you. Instead of listing news articles by source, I’ve listed this week’s set by topic. This should help bring a little more context to the list, and allow you to skim the headlines faster to find the news that most interests you. And as a bonus, it will improve my blog’s SEO. I would love to hear your feedback, let me know if this is better.

A pizza shop in New York has discovered how to generate a lot of social media buzz and sell more pizzas from it, without having any corporate presence in social media. Read about Crocodile Lounge and their strategy here. The key is to craft a compelling story that people will want to share. I’m sure you’ve heard this before, but if you want social media to work for you, offer something of value.

Be sure to check your Twitter stream this Wednesday, as rumors have been swirling that Apple will officially announce the iSlate tablet, or possibly the iPhone OS 4.0. Other rumors have claimed that Apple will end its exclusivity with AT&T for the iPhone, and make the announcement at this event. The invitation-only Apple event is said to be held in San Francisco at the Yerba Buena Center for the Arts this Wednesday at 10am pacific.

I love the Intel ads. But I love Intel’s “Value Point System” even more. Developed with media agency OMD, Intel has developed a points system for website interactions that allows it to measure the effectiveness of its advertising. This is web marketing genius, read about it here.

Twitter

Marketers’ Use of Twitter Goes Beyond Just Tweeting - Brandweek

The Twitter Suggested Users List Is Dead: Great News for Mainstream Users - ReadWriteWeb

Twitter Launches Location-Based Trending Topics – Mashable

Bill Gates Surpasses 100,000 Twitter Followers in 8 Hours – Mashable

Seesmic Look Tries to Take Twitter to the Masses – Mashable

Social Media: Strategy

Crocodiles and Free Pizza – Daily Sense

The K-factor Lesson: How Social Ecosystems Grow (Or Not) - Social Computing Journal

The New Social Gurus - Brandweek

4 Ways Social Media Budgets will Move in 2010 - Ignite Social Media

Clorox Seeking Attorney to Oversee Social-Media Programs – Ad Age

Facebook Starts Rolling Out Post Insights – Mashable

Social Media: Consumer Electronics

Apple ‘Tablets’ Sniffed by Analytics Are More Likely iPhones - Wired

R.I.P. iPhone Exclusivity – PC World

Apple’s Secret Cloud Strategy And Why Lala Is Critical – TechCrunch

iPhone Coming to All U.S. Carriers? [REPORT] – Mashable

Digital Advertising

Inside Intel’s Effectiveness System for Web Marketing - Ad Age

Double Fusion Brings Ads to PlayStaion 3 - Brandweek

Internet Trends

Life after Windows: What happens to tech if Microsoft dies - Yahoo! News

Why is Google Afraid of Facebook? Because Social Networking Could Soon Pass Search - ReadWriteWeb

The Era of Location-as-Platform Has Arrived - ReadWriteWeb

Search Engine Usage Soared in 2009 - PC World

Study: Mobile Web Beats Mobile App – Media Post

Bing, Google, And The Enigmatic T2: The Race For A Complete Semantic Search Engine – TechCrunch

Study: Internet radio reaching 32% of households, e-readers are hot – CrunchGear

Leave a Comment » | Social Media News | Tagged: apple event, crocodile lounge, intel, iphone, islate, marketing effectiveness, Social Media News, social media strategy, value point system | Permalink
Posted by Rachelle Maisner

Social Media News 1/19/10

Tuesday, January 19, 2010

What will Google and Apple go head-to-head on next? I think it’s going to be geographically sensitive ads. Apple submitted a patent which details how the iPhone could potentially pick up location-aware ads and apps for immediate and automatic download. Google was awarded a patent which teases real-time digital ads overlain on billboards and signs seen from Google Maps street view. It’s really interesting that news of these patents got picked up by the media in the same week.

Another thought to ponder is what does local, on-the-go mobile advertising mean for the likes of Yelp, Foursquare and Gowalla? Will one of these location-based social networking portals discover a new revenue model in location-based advertising? Maybe, maybe not. Leave a comment and tell me what you think. Each day, we’re moving closer to having our digital content on any screen, at any time, at any place. Marketers need to keep that in mind.

Many bloggers and industry analysts have pointed to how our society uses social media in a time of crisis. Haiti, of course, has seen a huge reaction in social media- the devastating loss and suffering has touched people from around the world. Like most people, I’m sure, I first heard of the news through my social media channels. And through social media, the Red Cross has raised an astounding $5 Million towards their rescue effort in Haiti. Below is a special section about the reaction to Haiti in social media.

Haiti & Social Media

The Earthquake in Haiti, Social Media, and Me: A Personal Reflection (Ad Age)

Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign (Mashable)

President Obama Finally Tweets – For Haiti – In Third Person (TechCrunch)

Haiti Earthquake Disaster: Google Earth, Online-Map Makers, Texts “Absolutely Crucial” (Fast Company)

Tweak the Tweet: New Twitter Hashtag Syntax for Sharing Information During Catastrophes (Read Write Web)

Mashable

Why Social Media Isn’t for Everyone

Local Faceoff: Yelp vs. Foursquare vs. Gowalla

Tech Crunch

YouTube Helps Vevo Overtake MySpace Music In The U.S. (Plus, Top Ten Music Properties)

Fast Company

iPhones Might Get Automatic Location-Aware Ads

Ads in Google Maps Street View: A Sign of Things to Come

Channel Web

Facebook Offers Free McAfee Software To Users

Google Docs Play Intensifies Cloud Storage Competition

Yahoo! News

P&G floats selling products on its own website

Apple may wipe slate clean for new tablet computer

Read Write Web

Google Plans to Upgrade Old Billboards in Street View

Twitter’s Growth Slows Dramatically

Blogs and Other News Sources

Google Docs gets file uploading, but no direct desktop sync (Ars Technica)

Netflix on Wii Won’t Challenge Microsoft, Sony (PC World)

Google Wakes: Dreams of Internet openness in China appear to be a fantasy (Forbes.com)

Google begins replying to more Nexus One complaints (Computer World)

Leave a Comment » | Social Media News | Tagged: apple, foursquare, google, google maps, gowalla, haiti, iphone, local advertising, location aware ads, mobile advertising, red cross, street view advertising, yelp | Permalink
Posted by Rachelle Maisner

Social Media News 01-11-10

Monday, January 11, 2010

Nerdy fact, today’s date is a palindrome. Ok, moving on.

The Consumer Electronics Show (CES) is the yearly international tradeshow of the Consumer Electronics Association held every January right here in Las Vegas. It’s a pantheon of gadgets, computers, cameras, phones, TV’s, network technology and everything in between. At this year’s event more than 2,500 technology companies introduced over 20,000 new products, drawing 120,000 industry professionals from around the world. With more than 5,000 reporters, analysts and bloggers in attendence, the web is flooded with news coverage. If you have some time, explore social.cesweb.org, CES’s own social media aggregator.

With so much coming out of CES, this could have been a really long post. But it’s not going to be. Despite all the cool things I saw and heard from CES- 3D TV’s, a camera with a social sharing tool, a toy helicopter that you can control with an iPhone, a phone with a built-in digital protector… there’s no way I can feature all the important, new and geeky toys that relate to social media. It’s just overload. More and more, our everyday consumer electronics are becoming more social. Check out how MoSoNex is bringing your favorite social networking sites directly to your TV- this company was named Honoree for the Best of Innovations 2010 Design and Engineering in the category of social networks.

Media Post

Quantcast: Mobile Web Growing Fast

Apple Acquires Quattro Wireless In Mobile Ad Play

Google Hails Nexus One As Convergence Device

Losing Argument: Study Finds Spam Works For Weight Loss Pitches